Case Study: Small Business
Market & Brand Research Benchmark Case Study
Business Case
A benchmark study to evaluate the product positioning in the marketplace.
How Did SDC Consulting Support This Research Study?
By preparing a systematic and objective process by evaluating the strategic aspects of the business including:
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Examining changes in the category
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Developments with the competition
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Relevant data, trends, and changes in the industry and marketplace
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Key internal observations benchmarked against a relevant competitive universe
The Benchmark Study Outlined
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The situation analysis of the product market and steps to develop a foundation for strategic action
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Focused scenarios to develop and explore product growth
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Detailed, prioritized, and assigned all elements of the growth strategy
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Execution of the various tactical programs outlined in the strategic plan
