Case Study: Institutional
Private University Cohort Research Study
The Client
A private, non-profit, accredited US educational institution with graduate and undergraduate programs.
The Agency Partners
[Partnership with SDC]
Phase 1: A reputed public university offering a developed and established syndicated study with benchmark parameters to position within a competitive segment.
​
Phase 2: A Los Angeles-based global strategic company in market research and data analytics specializing in custom market research focused on consumer behavior.
The Business Issue
-
To recruit and retain students in the defined target markets in a highly competitive marketplace
​​
-
To understand the student journey, perceptions, and satisfaction from the first year of college through retention and career satisfaction
​​
-
To educate and guide students to succeed in a dynamic, challenging, and ever-changing work industry
The Methodology
Conducted a syndicated longitudinal study examining cognitive and affective growth of students during college through a series of pre-test and post-test set of questions for a cohort.
​
Simultaneously, conducted a national representative survey of alumni in the United States by in-depth telephone interviews. The research design centered around gathering data on the attitudes and opinions of alumni towards their alma mater and the progression of their careers.
How Did SDC Consulting Support This Research Study?
Identified and managed the cohort study for the syndicated survey for multiple years understanding student behavior and identifying at-risk populations. Assimilated the results into actionable segment driven recommendations and worked with stakeholders to disseminate the findings. Findings, in the form of a combined report helped inform the strategic long-term initiatives of the university and the granular reports fed into the respective departments helping day-to-day actions.
